You may find today’s remarks hard to understand if you haven’t read Part One. In the first part, I said—first of all, every company has a host of technicians and senior experts who are many levels above the general public.
For example, before Google takes each step, a host of experts come together to decide. To put it more simply, imagine you’re alone with over two hundred people who’ve done the reading, and only you have a pen and paper to write. So tell me, what will they read? And you’ll know in advance what they’ll read, won’t you? I hope that’s made some sense.
Now let’s turn to the AI security feature they relaxed – did they not know what would happen or what might occur? Even knowing everything, why did they do it? You might be wondering, ‘Hey mate, I’ve come to you to turn my business into a brand; why are you telling me this AI story?’
The answer is: just as you need a boat to cross a river, you need to understand this story properly to grasp marketing strategy; only then will it click.
The Real Point: Elon Musk’s Secret Strategy
Now let’s get to the real point. Grok AI – it’s Elon Musk’s secret strategy. They knew what could happen if they relaxed the security features. They wanted everyone to know about it. They certainly didn’t skimp on ads or cut back on promotion; but how many remember?
When they became controversial after 4 July 2025 and then made the headlines, a storm of criticism erupted—what happened next? Has their Grok AI been taken off the market? No, it hasn’t. It’s become even more powerful. I’ve only given a brief overview so far, because I’m covering the first part.
Now, let’s get to it: what will you do with Grok AI for your company, or how will you build a brand?
You can’t build a brand; it just happens. You just have to make your customers believe, and the whole world will follow.
Just like Elon Musk did. He became known all over the world, even with his controversial updates for his customers. I’m not telling you to release bad updates or do something wrong; you need to devise a strategy to grow your business.
If you want to turn your business into a brand, first get yourself in order. But no one is ever 100% right, so don’t worry and just get started. First, decide who your customers will be, which region they’ll come from, and observe their movements. You don’t have to change or inform everyone; convince your customers that you are a brand.
I’ll cover customer targeting in another article. But bear in mind, to stand out, you can’t just chase adverts – you must get your own house in order. Then convince your customers that you are a brand. Organise something controversial for them, do something that will earn you a reputation; only then can you move forward.
The First Steps to Building a Brand
- Get yourself in order: Before jumping into the market, make sure your backend, team, and mindset are ready.
- Determine who your customers will be: Zero in on your exact target audience.
- Analyze your audience: Find out which region they’re from and what their movements will be like.
- The “Shock” Factor: Do something for them that will leave them shocked or “disrupted”.
- Build the Belief: Compel them to believe that you are a brand.
In Conclusion
In conclusion, I’ll say one thing—you don’t become a brand just by spending money or offering the very best products; sometimes, you have to be different. And if your customers perceive you as a brand, the whole world will find you, and you’ll never have to look down again.
What’s Next?
In our next article, we’ll be discussing the “Customer Filter”. Keep an eye on our website. And very soon, we’ll be adding a subscription system to our website, so you’ll receive new articles as soon as they’re published. Don’t miss the next one!